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Meituan's Community Supermarket Brand 'Happy Monkey' Opens First South China Store
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MEITUAN-W (03690.HK)'s community supermarket brand "Happy Monkey" has officially opened its first store in South China. Together with its first store in Guangzhou, it forms a dual-first-store footprint in South China, focusing on high cost-performance daily necessities for households.

"Happy Monkey" positions itself as a new-type community supermarket centered on ultimate value for money. Leveraging Meituan's supply chain advantages, the brand adopts direct sourcing from origin and streamlined operations. More than 1,600 SKUs cover fresh produce, meat and eggs, and bakery products, meeting essential household demand, with a large proportion of private-label products.

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