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AliExpress Intends to Build New Springboard for CN Brands to Go Global
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AliExpress, a cross-border e-commerce platform under BABA-W (09988.HK), held a closed-door top brand overseas expansion summit in Shenzhen. In order to build a new springboard for Chinese brands going global, AliExpress will position itself as the main base for the digital transformation of Chinese brands overseas, said President Jing Shi at the summit, quoted by Shanghai Securities News. In other words, Jing stressed that AliExpress will no longer serve merely as a sales channel, but will transition toward becoming a brand growth booster. Meanwhile, four big brands, Unitree, Dreame, LI NING (02331.HK), and XTEP INT'L (01368.HK), have signed agreements on-site to join AliExpress' overseas expansion program, Brand+. Auto-translated by AI AASTOCKS Financial News |
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