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BYD Reportedly Scouting Foray into F1/ Endurance Racing to Enhance Brand Appeal
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BYD COMPANY (01211.HK) is scouting foray into Formula 1 (F1) and endurance racing to enhance the company's brand appeal in the global market, Bloomberg, citing people with the knowledge of the matter, reported. As BYD experiences radical growth in overseas markets and car racing continues to transition towards hybrid engines, BYD is evaluating strategic options such as participating in the 24 Hours of Le Mans endurance race and F1. AASTOCKS Financial News Website: www.aastocks.com |
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