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<Research>Citi: Baidu (BIDU.US) US$5B Buyback Plan Expected to Receive Positive Mkt Reaction; Div. May Be Announced with Quarterly Results
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Baidu (BIDU.US) announced that its Board has approved a new US$5 billion share buyback program, effective until 31 December 2028, and established a dividend policy aimed at further enhancing shareholder returns, Citi Research published a research report saying.

The Board expected to declare dividends for the first time in 2026, but no specific timing was provided.

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The broker believed that this move is intended to boost investor confidence through a more consistent and transparent shareholder return approach, and the market is likely to view this positively.

Citi Research anticipated that Baidu will announce dividend distribution details either with the upcoming 4Q25 results or the 1Q26 results in May 2026.

Following recent market weakness, Baidu's share price appears more attractive, especially in the context of the proposed spin-off of Kunlunxin. Therefore, the broker reiterated rating at Buy, with a target price of US$186.

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