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<Research>Brokers' Latest Views & TPs on TRIP.COM-S After SAMR Launches Anti-Monopoly Investigation
Recommend
74
Positive
82
Negative
65
Broker│Investment Rating│Target Price
Goldman Sachs│Buy│HKD706
JPMorgan│Overweight│HKD700
Jefferies│Buy│HKD685

Broker│View
Daiwa│Regulatory uncertainty may dent investment sentiment, but buying opportunities will occur once remedies become clearer.
Goldman Sachs│Past cases suggest that stock price fluctuation may happen in the medium term.
JPMorgan│Valuation will likely be squeezed in the short term, but a new regulatory cycle will be rather unlikely.
UBS│Investors are eyeing the impact of the investigation on the business model.
Jefferies│The fine could be 3-4% of the previous year's local business revenue according to Alibaba and Meituan cases.
Citi│The investigation will affect the sentiment towards TRIP.COM-S until it is completed, but is unlikely to change its industry position.
Haitong Int'l│Valuation is still high, but investors should avoid risks before more information comes to light.
CLSA│TRIP.COM-S may lose exclusive merchant cooperation rights, but it will maintain a strong moat, though it may need more merchant support, which may affect its short-term profit margin.
Nomura│TRIP.COM-S is likely to be found in violation, which may affect its control over hotels and provide opportunities for competitors.

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