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AliExpress to Hold Brand Globalization Conference in Hangzhou on Jan 7, Seemingly Challenge to Amazon
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AliExpress, a subsidiary of BABA-W (09988.HK), released a poster with a “boxing duel” theme, displaying two boxing gloves, one black and one red, clashing violently, with the caption “See You in Hangzhou on January 7”. The red and black boxing gloves in the poster correspond to the brand colors of AliExpress and Amazon, respectively, suggesting that AliExpress is openly challenging Amazon, Chinese media reported, citing industry insiders. AliExpress will purportedly hold a Brand Globalization Conference in Hangzhou on January 7, 2026, inviting mainly large sellers who stock up for overseas markets. Meanwhile, Amazon's annual merchant conference had been previously held in Hangzhou. AAStocks Financial News |
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