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Fliggy: Avg. Order Value During New Year's Day Holiday Rises 10% YoY
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As of now, the average order value for the New Year's Day holiday period increased by 10% YoY, while the average number of items purchased per person rose by 9% YoY, BABA-W (09988.HK)'s online travel platform, Fliggy, released its 2026 New Year's Day Holiday Travel Trends Report saying.

Outbound travel continued its strong momentum, with related product bookings already significantly surpassing the entire New Year's Day holiday period last year.

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