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<Research>M Stanley Rates POP MART as Overweight w/ TP HKD382, Views Production Ramp-ups as Boon for Customer Base Expansion
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The market has recently become cautious towards POP MART (09992.HK), viewing its increased supply as a negative factor, Morgan Stanley wrote in its research report.

However, the broker holds an opposite view, referencing Pokemon's spike in card production capacity in 2021-22 to address speculation and customer experience issues. Although the secondary market prices of its cards declined, it managed to expand its customer base and drive sustained strong demand.

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Morgan Stanley has kept a target price of HKD382 on POP MART with an Overweight rating, naming it as its industry top pick.
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