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<Research>Citi Keeps Buy on Alibaba (BABA.US); On-demand Delivery & Travel Services Confirmed as Core Biz
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BABA-W (09988.HK) (BABA.US) recently announced a RMB50 billion subsidy plan for Taobao Instant Commerce, according to Citi's research report.

The subsidies are expected to be distributed to consumers and merchants over 12 months, though details of the measures haven't yet been provided. However, it is believed that the actual financial impact on the group will be less than the total subsidy amount.

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In Citi's opinion, the large-scale subsidies reflect the management's satisfaction with the initial results of Taobao Instant Commerce achieving 60 million orders within two months of launch.

By integrating Ele.me and Fliggy into its China retail business, Alibaba has established the importance of on-demand delivery and travel services as core e-commerce business developments.

Anticipating cross-selling benefits between Taobao's core users and instant retail, Citi kept a Buy rating for Alibaba with a target price of USD169.

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