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<Research>JPM Initiates MNSO (09896.HK) at Overweight, TP $59
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JPMorgan wrote in a research report that MNSO (09896.HK) is a fast-growing global lifestyle home products retailer with 6,561 stores. Benefiting from a decade-long partnership with global IP owners, MNSO leads the fast-growing, high-margin IP merchandise market in China.

MNSO plans to increase its contribution from IP sales to 50% by 2028, up from 30% last year. The broker expected the IP contribution to the group's revenue and operating profit to rise from 30% and 40% in 2023 to 40% and 55% in 2026 respectively.

Related NewsMNSO (09896.HK) 1Q Net Profit RMB582M, Up 25.1% YoY
The company is also accelerating its overseas expansion through its growing scale and streamlined supply chain in the Mainland. The broker expected overseas earnings contribution to rise from 26% in 2023 to 42% in 2026.

JPM initiated MNSO at Overweight, with a target price of $59.

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