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NBA China, Alibaba Cloud Forge Multi-Yr Partnership to Boost Digital Fan Engagement w/ AI & Cloud Technology
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NBA China and BABA-W's (09988.HK) (BABA.US) Alibaba Cloud announced today (9th) a multi-year partnership.

Under the partnership, Alibaba Cloud will become the official cloud computing and AI partner of NBA China. It will develop innovative applications revolving around events such as the NBA All-Star, NBA Playoffs, and the Finals, to enhance live game viewing and other fan engagement experiences.

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Meanwhile, NBA China will leverage Alibaba Cloud's AI and cloud computing services to support a range of digital fan engagement initiatives, including developing a dedicated AI model for NBA China based on Alibaba's Tongyi Qianwen series of foundational models, according to the announcement.

The customized AI model will be fine-tuned using NBA's digital assets to provide interactive content for users of the NBA App in China, such as real-time game highlights, basketball historical data, in-depth player analysis, and interactive discussions around trending basketball topics.
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