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CHOW TAI FOOK (01929.HK) to Overhaul Retail Biz; Strategically Refurbish all Shops in Next 5 Yrs
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CHOW TAI FOOK (01929.HK) today announced the launch of its new brand identity, and at the same time premiered a complete overhaul of its retail business in anticipation of its centennial year in 2029, with plans to strategically refurbish all of its shops over the next five years. Among them, CTF's new group identity shop on Queen's Road Central in Central, with a floor area of about 2,880 square feet, will be opened in 3Q24. Meanwhile, the new shop on Nanjing East Road in Shanghai, the Group's first flagship shop in the Mainland, will be a five-storey shop with an area of approx. 8,600 square feet, and is scheduled to open in early 2025. For the first time, CTF's new brand logo does not feature the colour red. According to the company, the new brand logo presented the brand's legacy in a stylish and vibrant design, reflecting the group's long history, as well as its dynamic image and forward-looking character. AAStocks Financial News |
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